Color Palette

1. Introduction

Welcome to Color Palette ("we," "our," or "us"). We are committed to protecting your privacy and ensuring you have a positive experience when using our mobile application ("App"). This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our App.

2. Information We Collect

2.1 Information You Provide

We collect information that you voluntarily provide when using the App, including:

• User-Generated Content: Color palettes, swatches, color names, tags, and notes you create and save
• Photos and Images: Images you select or capture for color extraction (processed locally on your device)
• App Preferences: Settings and preferences you configure within the App

2.2 Automatically Collected Information

When you use the App, we may automatically collect certain information, including:

• Device Information: Device type, operating system version, unique device identifiers
• Usage Data: How you interact with the App, features used, time spent in the App
• App Performance Data: Crash reports, performance metrics, error logs
• Purchase Information: Information about in-app purchases (processed by Apple, not directly by us)

2.3 Third-Party Services

We use third-party services that may collect information:

• Google AdMob: For displaying advertisements (see Section 4 for details)
• Apple App Store: For processing in-app purchases
• Analytics Services: To understand app usage and improve our services

3. How We Use Your Information

We use the collected information for the following purposes:

• To Provide Services: Process color extractions, save your palettes and swatches, provide app functionality
• To Improve the App: Analyze usage patterns, identify bugs, enhance features and performance
• To Personalize Experience: Remember your preferences and settings
• To Display Ads: Show relevant advertisements to free users (see Section 4)
• To Process Purchases: Handle premium purchase transactions through Apple's payment system
• To Communicate: Respond to your inquiries, provide customer support, send important updates
• To Ensure Security: Detect and prevent fraud, abuse, and security issues

4. Advertising and AdMob

Color Palette uses Google AdMob to display advertisements to free users. Premium users who purchase the one-time premium upgrade do not see advertisements.

4.1 AdMob Data Collection

Google AdMob may collect and use data for advertising purposes, including:

• Device identifiers (such as advertising ID)
• App usage information
• Location data (if permitted)
• Demographic information

4.2 AdMob Privacy

For more information about how Google AdMob collects and uses data, please review:

• Google Privacy Policy
• AdMob Privacy Information

4.3 Opting Out of Personalized Ads

You can opt out of personalized ads by:

• Purchasing the premium upgrade (removes all ads)
• Adjusting your device's advertising settings (iOS Settings → Privacy → Apple Advertising)

5. Data Storage and Security

5.1 Local Storage

Your color palettes, swatches, and app data are stored locally on your device using iOS's built-in data storage systems. This data remains on your device and is not automatically transmitted to our servers.

5.2 Data Security

We implement appropriate technical and organizational measures to protect your information:

• Data encryption in transit and at rest
• Secure authentication and authorization
• Regular security assessments
• Access controls and monitoring

However, no method of transmission over the internet or electronic storage is 100% secure. While we strive to protect your information, we cannot guarantee absolute security.

6. Data Sharing and Disclosure

We do not sell your personal information. We may share your information only in the following circumstances:

6.1 Service Providers

We may share information with third-party service providers who perform services on our behalf:

• Google AdMob (for advertising)
• Apple (for payment processing)
• Analytics providers (for app improvement)

6.2 Legal Requirements

We may disclose your information if required by law or in response to valid requests by public authorities.

6.3 Business Transfers

In the event of a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction.

7. Your Rights and Choices

You have certain rights regarding your personal information:

7.1 Access and Correction

You can access and update your app data directly within the App. Your palettes and swatches can be edited or deleted at any time.

7.2 Data Deletion

You can delete your data by:

• Deleting individual palettes or swatches within the App
• Uninstalling the App (this removes local data)
• Contacting us to request data deletion

7.3 Opt-Out Options

• Ads: Purchase premium upgrade or adjust device advertising settings
• Analytics: Contact us to opt out of analytics data collection

8. Children's Privacy

Color Palette is not intended for children under the age of 13. We do not knowingly collect personal information from children under 13. If you are a parent or guardian and believe your child has provided us with personal information, please contact us immediately.

If we discover that we have collected information from a child under 13, we will delete that information promptly.

9. International Data Transfers

Your information may be transferred to and processed in countries other than your country of residence. These countries may have data protection laws that differ from those in your country.

By using the App, you consent to the transfer of your information to these countries.

10. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of any changes by:

• Posting the new Privacy Policy on this page
• Updating the "Last Updated" date
• Notifying you through the App (for significant changes)

You are advised to review this Privacy Policy periodically for any changes. Changes are effective when posted on this page.

11. California Privacy Rights

If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA):

• Right to know what personal information is collected
• Right to delete personal information
• Right to opt-out of the sale of personal information (we do not sell your information)
• Right to non-discrimination for exercising your privacy rights

To exercise these rights, please contact us using the information provided in Section 12.

12. GDPR Rights (European Users)

If you are located in the European Economic Area (EEA), you have certain data protection rights under the General Data Protection Regulation (GDPR):

• Right to access your personal data
• Right to rectification of inaccurate data
• Right to erasure ("right to be forgotten")
• Right to restrict processing
• Right to data portability
• Right to object to processing
• Right to withdraw consent

To exercise these rights, please contact us using the information provided in Section 13.